I would suggest that you make a good/simple game template in such a way you can easily re-use every 2 months. and your game is good enough so it doesn't turn sales into refunds, you might be able to make enough sales to justify a small game production without any marketing on your part.īut we're talking a 2 month production. And impressions don't necessarily turn into clicks, and store visits don't necessarily turn into sales.īut if your unknown game icon is good enough to turn impressions into store clicks, and the screenshots and gameplay vids are good enough to turn some store clicks into sales. The problem is that there are also games coming in daily so your game is rapidly pushed away.

We're talking literally millions of 'impressions' on your game icon, that means people who scroll by and potentially take a glimpse on your game icon.

The traffic Steam gives you is actually pretty enormous if you check out the statistics they give you. Generally speaking, you most likely won't be able to get big name influencers to cover a small indie title these days, but you can still get lots of less well known YouTubers and Twitch streamers to cover small indie titles. Use those solutions to reach out to as many YouTubers and Steamers as possible. Of those three, I was most impressed by KeyMailer, but definitely use all three. You can use Steam Curator Connect and 3rd party solutions like KeyMailer and Woovit. If you want to aim higher than a 100 copies, you will need to try to get some influencers to cover your game. Basically all you will need to do is price the game right (not too much not too little) and then put it on sale as often as possible. You should easily be able to hit your goal to sell 100 copies. When there is a sale, each user is automatically emailed about every game from their wishlist that is currently on sale. Most users will add interesting games to their wishlist and then wait until the next sale. Click to expand.One thing to keep in mind is that Steam has trained users to wait for sales.

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